Chrome flagging up slow websites

Earlier this week Google announced a potential plan to identify and label websites that are slow loading in Google Chrome browser, termed ‘Speed Badging’.

“In the future, Chrome may identify sites that typically load fast or slow for users with clear badging. This may take a number of forms and we plan to experiment with different options, to determine which provides the most value to our users.”

Addy Osmani, Ben Greenstein and Bryan McQuade from the Chrome team

This is an interesting piece of news that some are calling “a badge of shame” which could well be an apt title but may be the push that some businesses need to start implementing best practices in regards to site performance.  This area is often neglected for various reasons but it can be the difference between a potential customer getting fed up and moving over to a competitor website and gaining a new, happy customer.

The badge could come in a number of forms, but we expect a loading screen or a loading bar could be trialled to appear either green (if it’s fast) or red (if it’s slow). It’s unclear exactly when this change could come into effect but as the first port of call, we’d recommend running a quick audit using the Google PageSpeed Insights tool to see how your site is currently performing.

We take site performance very seriously and ensure the websites we work on are SEO friendly with best practice in mind.

If you need support to improve your current website to avoid this “Badge of shame” contact our team here.

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