What they are and can you control whether they appear?
Sitelinks are the indented links that Google displays below some search results.
For example, SteadyGo’s currently looks like this, with Sitelinks that include ‘Get in Touch’ and ‘Projects’:
We often get asked how to make these appear, so I thought it worthwhile writing an article about it.
Google says that it only shows Sitelinks for search results when the search engine thinks that they’ll be useful for someone.
There is not a standard way to get Sitelinks to display for your website. The main reasons why Google won’t show Sitelinks is because:
- The site structure doesn’t allow algorithms to find good Sitelinks
- The Sitelinks aren’t relevant to the user’s query
There are some steps you can take to increase the chances of getting Sitelinks to appear:
1. Make sure that your website’s name is unique (for example your brand name rather than using a generic name)
2. Ensure your website’s structure and navigation is clear: websites that have clear hierarchy and structure are easy to crawl and navigate for Google. If Google can’t find all the pages on your site and understand their position relative to each other, it won’t be able to show Sitelinks.
3. Ensure your site ranks #1 for your brand name in search results
4. Add a sitemap.xml file to your Google Search Console account
5. Build internal links: internal links tell Google what the most important pages on your site are.
6. Crosscheck your page titles against the search terms you want to rank for and make sure pages are well-titled
7. Raise brand awareness: make your site popular so that people know your brand by name. This will increase the number of branded searches you get, further improving your chances of getting Sitelinks.
This article was co-written by our friends and SEO experts at https://whitemousedigital.com/