Hallmark create and craft greeting cards for some of the worlds most famous brands. They have partnerships with the likes of Star Wars, Disney, Warner Brothers, Marvel and DC, to name a few.
Until recently, Hallmark were not making the most of these exclusive partnerships online, so they turned to us.
To showcase the products available from each brand, as well as a way to drive traffic to the consumer site, we regularly create brand specific landing pages for Hallmark. These landing pages add fresh content and depth to the consumer site, and are a lot of fun to create.
Each landing page utilises a similar core layout to be in keeping with the rest of the Hallmark website, but that’s where the similarities end! The overall look and feel of each is very different to ensure it portrays the brand appropriately and appeals to the correct target audience.