We worked very closely with our friends at Seed Marketing, a specialist student marketing agency, who managed the campaign and marketing.
The campaign idea was easy:
1. Create a Boomerang looping video or 10 second video that captures a University experience
2. Upload and publish the video on the campaign microsite
3. Get as many friends as possible to vote for the video
4. The entries with the most votes win a cash prize and also their video appeared in a national advert