The Design
Our target audience were students so we knew almost all website visits would be on mobile, so we adopted a mobile-first design approach.
After doing the initial wireframing, we quickly moved on to the UX designs. It was vital that teams could easily choose their box sets and sign up with minimum friction, but in a way that allowed us to capture their data.
We did the entire signup process on the homepage using a set of panel reveals for each step of the signup process.
For the team voting, this was done via a leaderboard and vote button.
We also artworked all the campaign box set imagery and made it ready for the microsite.
Amazon were so pleased with the designs, they approved them within 2 days!