Boost entered the energy drinks market in 2001, with the aim of creating a product with performance and taste to compete with the market leaders, but at a low price.

The brand put British business and local communities first, with the range available exclusively in local shops (not supermarkets), and made entirely in the UK.

From humble beginnings, Boost have gone from strength to strength. Offering a range of energy, sport and protein drinks, they are now the No.1 energy drink in Northern Ireland, and No.2 in the UK.

What we did

With the brand growing and with increasing engagement across social media, the Boost website needed bringing bang up to date.

Our friends at The Brand Nursery have been working with Boost for a while, and looked to SteadyGo to help them craft a new digital identity.

With our input and guidance, TBN developed the site designs. It was then down to us to bring the vision to life online.

The result

A lively, exciting and engaging new site, working across desktop, tablet and mobile.

With two distinct online audiences, the site not only needed to grab the attention of the end consumer, it also had to be a resource for sellers. A separate Trade page, full of useful information and advice for local retailers achieved this.

Built in the WordPress CMS, the new site allows Boost to manage their own content, regularly keeping visitors up to date with new products, promotions and campaigns.

Bringing some of the ideas and concepts to life certainly presented us with a few interesting technical challenges, and the end result is something everyone involved is extremely proud of.

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