Harrogate Theatres

We think Harrogate Theatre is a national treasure. Situated in the heart of bustling Harrogate, it hosts a wide range of touring shows, music and stand-up comedy throughout the year. The panto is an annual hit!

We’ve been their digital agency since we started out and we’re extremely proud of this. Over the years we’ve witnessed them grow from a single venue, to managing live productions across Harrogate and beyond. 

see the results

What we did

Harrogate Theatres have grown tremendously over the years; and with the colossal growth in tablet and mobile use, a new responsive website was needed.

At the heart of the new site were 3 guiding principles:

1. Mobile first – Over half of the Theatre’s online audience now views the site on a handheld device. The site needed to perform the same regardless of the user’s device.

2. Scalable – the Theatre’s offering has become much broader across multiple venues. The new website has to cope with a wider range of event types and venues.

3. Simple – user’s experience is all-important. Finding and booking tickets for shows has to be central.

We delivered a new fully responsive website using Umbraco as the CMS. The website lets visitors easily search for and book events online across any device, as well as allowing Harrogate Theatre to easily manage events via the CMS.

We continue to support Harrogate Theatre with monthly analysis of their website traffic and online market, as well as new website recommendations and features that will help increase their audience online or the user experience.

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The results

Year on year the site has yeilded dramatic improvements over the old:

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Page views increase

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Pages per session increase

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Session duration increation

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Decrease in bound rate