Riviera Travel

Everyone loves going away on their holidays. And Riviera are particularly good at making sure their customers have a great time. Riviera Travel provides high quality escorted European & Worldwide tours and river cruises at unrivaled value for money.

They are passionate about the quality of their customers’ experience, and as a result have evolved to be Britain’s largest overseas escorted tour operator.

Which?, probably the country’s most respected not-for-profit consumer organisation, voted Riviera Travel one of the UK’s finest Holiday Companies awarding us their coveted ‘Recommended Provider’ for a fourth year in a row.

see the results


What we did

In the summer 2015, we won Riviera against larger agencies in a competitive tender.  Why?  Because Riviera could see our passion for quality, digital skill and commercial sense. Deadlines were tight: we delivered a new eCommerce website to live within 12 weeks. It is a fully bespoke design that instantly communicates Riviera’s commitment to quality and a premium customer experience.

Central to the site’s success is the use of great imagery: Riviera is blessed with going to some of the most beautiful and remarkable places in the world and has the photography to tell this story.  We wanted to immerse the site visitors in this imagery.

The booking journey was also closely considered, and will continue to be optimised over the next few months as we learn more about the site’s customers.

The results


Page views increase


Sessions Increase


Increase in users


Website transactions increase